Like it or not the biology of beauty is truly a social currency. How do we define beauty? Is there a standard of beauty? Humans have since the beginning of time been searching for the answers. I’m not going to consider trying to define beauty in its entirety, but I’m going to share my path to seeking personal meaning. You’ve all heard the old saying, “beauty is in the eye of the beholder”, but Is beauty really in the eye of the beholder or is it in our DNA? I explain some scientific theories on beauty as well as outline how you can use the millisecond that science has proven you have, to make a great first impression!